I just read this as "no other company is allowed to use the likeness of Inoki to make money without paying New Japan for the right to do so". Even if Inoki is engaged in another business venture, he would still have to pay NJ. Which brings up the question: what happens if Inoki puts on another MMA fight (like the one in the Amazon)? Or are these shows under NJ management already?
Proud enough for you to call me arrogant
Greedy enough to be labeled a thief
Angry enough for me to go and hurt a man
Cruel enough for me to feel no grief...